Fragrance has become a dirty word in the beauty and wellness industry. If you’ve spent any time researching clean beauty, you’ve likely seen warnings about “fragrance” on ingredient lists, with claims that it can be a cocktail of undisclosed chemicals linked to allergies, hormone disruption, and more. While some of these concerns are valid, the conversation around fragrance has become overly simplified—leading to the villainization of all scents, rather than a more nuanced understanding of what’s truly harmful and what’s completely safe.
At Orchid + Ash, we believe in the power of scent—not just for the pleasure it brings, but for the way it can shift your mood, calm your nervous system, and enhance your daily rituals. But we also believe in transparency and safety. That’s why our fragrances meet the Credo Clean Standard and are either made from all-natural essential oils, absolutes, and CO2 extracts, or carefully selected non-toxic synthetics that are free from harmful ingredients.
So, what’s the real issue with fragrance, and why are not all scents bad? Let’s break it down.
The Problem with Conventional Fragrance
When you see “fragrance” or “parfum” on a product label, it often means a proprietary blend of ingredients that brands are not required to disclose. These blends can contain hundreds of synthetic chemicals, including:
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Phthalates – Often used to help scents last longer, phthalates are endocrine disruptors linked to reproductive and developmental issues.
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Parabens – Some synthetic fragrances contain parabens, which act as preservatives but can mimic estrogen in the body.
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Allergens & Irritants – Many synthetic fragrance compounds can cause skin irritation, headaches, and respiratory issues, especially for those with sensitivities.
Because fragrance formulations in the conventional beauty industry are considered trade secrets, companies don’t have to disclose what’s inside—leaving consumers in the dark about what they’re really applying to their skin.
Why Clean, Non-Toxic Fragrances Are Different
Not all fragrances are formulated with these harmful ingredients. Brands that adhere to clean beauty standards—like the Credo Clean Standard—ensure that their fragrances are free from known toxins and fully transparent about what’s inside.
Here’s what makes clean fragrance different:
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No Phthalates, No Problem – Clean fragrances use alternative fixatives like plant-based waxes and resins to help scents last, without the hormone-disrupting effects of phthalates.
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Botanical + Safe Synthetics – Natural essential oils, CO2 extracts, and absolutes are often used in clean fragrances. When synthetics are included, they are rigorously vetted for safety and free from allergens, carcinogens, and hormone disruptors.
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Full Transparency – Unlike conventional brands that list only “fragrance” on an ingredient label, clean fragrance brands disclose their ingredients so you know exactly what you’re using.
The Benefits of Well-Formulated Fragrance
Fragrance isn’t just about smelling good—it’s deeply connected to our emotions, memory, and even well-being. When formulated with high-quality, non-toxic ingredients, scent can:
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Elevate your mood – Certain essential oils like neroli and sweet orange are known for their uplifting properties.
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Calm the nervous system – Notes like lavender and sandalwood promote relaxation and stress relief.
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Enhance daily rituals – A beautiful scent can make everyday moments feel more intentional, from morning skincare to winding down at night.
The Orchid + Ash Approach to Fragrance
At Orchid + Ash, we take a skin-first approach to fragrance. Our scents are formulated with:
✔️ Credo Clean Standard-approved ingredients
✔️ No phthalates, parabens, or synthetic dyes
✔️ A blend of botanical extracts & safe synthetics
✔️ Full ingredient transparency
We believe that fragrance should be a source of joy—not concern. By choosing non-toxic, well-crafted scents, you can embrace the beauty of fragrance without compromising your health.
Fragrance isn’t the enemy—hidden toxins are. And when you know what’s inside your products, you can wear scent with confidence, knowing it’s as clean as it is captivating.
Want to experience the difference? Explore Orchid + Ash and find your new signature scent—rooted in nature, designed for your rituals.