I’m the founder of Orchid + Ash, and my career path has been… nonlinear.

I started out as a finance girl. I graduated from NYU with an econ degree and went straight into corporate finance, convinced that was the responsible move. It didn’t take long to realize spreadsheets were not my soul’s calling.

So in 2013, I did a hard pivot and opened a bakery. It was beautiful and chaotic and exhausting, and it taught me everything I know about building something from the ground up.

By 2018, my autoimmune symptoms were loud, my burnout was real, and I couldn’t ignore either one anymore. I sold the bakery because I wanted something slower and more sustainable, in business and in life.

The years that followed were messy. I was healing, searching, and learning how to listen to my body instead of pushing through it.

It started with my own rituals: five minutes in the morning for my skin, an hour at night with a book and a candle burning. Those small moments became a brand built on one belief: what we put on our skin, breathe in, and surround ourselves with matters.

So our fragrance is clean, with every ingredient listed. And our skincare borrows from the supplement cabinet (magnesium, GABA, NAD+, CoQ10), because what you put on your skin should support your well-being.

Orchid + Ash is my love letter to every woman who’s ever pivoted, burned out, or reinvented herself, and decided there had to be another way.