SKIN + SCENT RITUALS

rooted in nature, made for modern wellness

Hey, I’m Kristina — founder of Orchid + Ash, former finance girl turned baker turned wellness-obsessed ritualist.

I graduated from NYU with an econ degree and dove headfirst into corporate finance, only to realize pretty quickly that spreadsheets weren’t my soul’s calling. So, in 2013, I opened a bakery - a beautiful, chaotic, sugar-dusted chapter that taught me everything about building something from scratch.

But by 2018, my autoimmune symptoms were screaming, and so was my intuition. I sold the bakery, completely burned out, uninspired, and craving something that felt more me. Something slower. Smarter. More intentional.

There were a few messy in-between years - you know the kind. Fumbling. Searching. Healing. Becoming a mom.

Building this business postpartum has been raw, real, and wildly motivating. Orchid + Ash became both my creative rebirth and my way back to myself — proof that building a brand while mothering (and healing) is possible, even if it’s not always pretty.

What started as a personal ritual became a brand built on the belief that what we put on our skin, breathe in, and surround ourselves with matters. That beauty and wellness should never be a tradeoff. That scent is medicine. That skincare should support your nervous system, not stress it out.

This brand is a love letter to every woman who’s ever pivoted, burned out, reinvented, or come home to herself.

Welcome to the ritual.

Orchid + Ash is a modern apothecary rooted in ritual, led by intuition, and obsessed with what makes you feel good — inside and out.

We make beyond-clean fragrance and body essentials designed to turn your daily routine into something sacred. Every formula is non-toxic, sustainable, and hand-poured in small batches — because what you put on your skin and in your space should actually support your well-being (and look good doing it).

We believe that a beautiful life starts with a healthy habitat. That wellness should be sensorial. That every ingredient matters — and so does the energy behind it.

This is where clean beauty meets quiet luxury. Where scent becomes ritual.

You take care of everyone else. We made this for you.